MAX insider transaction filings
MediaAlpha, Inc. — 50 most recent Form 4 filings from SEC EDGAR, normalized by FilingPulse. Latest filing: 2026-09-16. Screen MAX transaction legs live →
Insider transaction summary — last 90 days
2026-06-24 to 2026-09-22, from the filings listed below: 28 Form 4 filings. Counts and totals are arithmetic on values as filed — descriptive data, not a recommendation.
- Open-market purchases (code P, non-derivative): none reported.
- Open-market sales (code S, non-derivative): 96 legs across 26 filings by 4 insiders — 1,075,806 shares, $14,270,850 total (shares × price as filed).
- Other reported legs (grants, option exercises, tax withholding, gifts, derivative-security transactions, …): 16.
- Largest priced transaction: sale of 114,292 shares @ $14.17 ($1,619,118) by Yi Steven, filed 2026-07-15.
By insider — same window
Open-market purchase/sale legs on non-derivative securities, grouped by the filing's reporting owner(s); joint filings appear once. Dollar totals cover priced legs only (shares × price as filed). Ordered by priced transaction value, largest first.
| Insider | Filings | Purchases (P) | Sales (S) | Other legs |
|---|---|---|---|---|
| Yi Steven — See Remarks, Director | 6 | — | 10 legs · 516,000 sh · $7,001,440 | — |
| Nonko Eugene — Director | 13 | — | 78 legs · 489,806 sh · $6,350,543 | — |
| Cramer Keith — Chief Revenue Officer | 3 | — | 3 legs · 39,000 sh · $499,841 | 4 |
| Yeh Kuanling Amy — Chief Technology Officer | 4 | — | 5 legs · 31,000 sh · $419,027 | 4 |
| COYNE JEFFREY B — GENERAL COUNSEL AND SECRETARY | 1 | — | — | 4 |
| Thompson Patrick Ryan — See Remarks | 1 | — | — | 4 |
Recent Form 4 filings — MediaAlpha, Inc.
| Filed | Form | Insider | Reported transactions | Source |
|---|---|---|---|---|
| 2026-09-16 | 4 | Nonko Eugene — Director | Sale (S): 2,667 @ $12.03 · Sale (S): 1,940 @ $11.48 · Sale (S): 1,940 @ $11.25 · Sale (S): 7,778 @ $11.96 · Sale (S): 7,273 @ $11.49 · Sale (S): 7,273 @ $11.24 | EDGAR |
| 2026-09-16 | 4 | Cramer Keith — Chief Revenue Officer | Sale (S): 13,000 @ $11.49 | EDGAR |
| 2026-09-10 | 4 | Nonko Eugene — Director | Sale (S): 1,940 @ $11.70 · Sale (S): 1,940 @ $11.65 · Sale (S): 1,940 @ $11.52 · Sale (S): 7,273 @ $11.70 · Sale (S): 7,273 @ $11.41 · Sale (S): 7,273 @ $11.62 | EDGAR |
| 2026-09-09 | 4 | Yeh Kuanling Amy — Chief Technology Officer | Sale (S): 3,000 @ $12 | EDGAR |
| 2026-09-02 | 4 | Nonko Eugene — Director | Sale (S): 2,667 @ $12.59 · Sale (S): 2,667 @ $12.45 · Sale (S): 2,667 @ $12.22 · Sale (S): 7,778 @ $12.61 · Sale (S): 7,778 @ $12.39 · Sale (S): 7,778 @ $12.24 | EDGAR |
| 2026-09-02 | 4 | Yi Steven — See Remarks, Director | Sale (S): 48,000 @ $12.38 | EDGAR |
| 2026-08-26 | 4 | Nonko Eugene — Director | Sale (S): 3,282 @ $12.99 · Sale (S): 3,282 @ $12.89 · Sale (S): 2,667 @ $12.56 · Sale (S): 8,205 @ $12.99 · Sale (S): 8,205 @ $12.87 · Sale (S): 7,778 @ $12.55 | EDGAR |
| 2026-08-19 | 4 | Nonko Eugene — Director | Sale (S): 3,282 @ $12.82 · Sale (S): 3,282 @ $12.90 · Sale (S): 3,282 @ $13.20 · Sale (S): 8,205 @ $12.78 · Sale (S): 8,205 @ $12.88 · Sale (S): 8,205 @ $13.23 | EDGAR |
| 2026-08-17 | 4 | Thompson Patrick Ryan — See Remarks | Tax withholding (F): 5,258 @ $13.17 · Tax withholding (F): 4,366 @ $13.17 · Tax withholding (F): 8,333 @ $13.17 · Tax withholding (F): 6,252 @ $13.17 | EDGAR |
| 2026-08-17 | 4 | COYNE JEFFREY B — GENERAL COUNSEL AND SECRETARY | Tax withholding (F): 2,187 @ $13.17 · Tax withholding (F): 2,542 @ $13.17 · Tax withholding (F): 5,224 @ $13.17 · Tax withholding (F): 4,229 @ $13.17 | EDGAR |
| 2026-08-17 | 4 | Yeh Kuanling Amy — Chief Technology Officer | Sale (S): 12,000 @ $13.55 · Option exercise (M): 5,303 @ $0 · Option exercise (M): 4,803 @ $0 · Option exercise (M): 5,303 (derivative) @ $0 · Option exercise (M): 4,803 (derivative) @ $0 | EDGAR |
| 2026-08-17 | 4 | Cramer Keith — Chief Revenue Officer | Option exercise (M): 5,303 @ $0 · Option exercise (M): 4,472 @ $0 · Sale (S): 13,000 @ $12.76 · Option exercise (M): 5,303 (derivative) @ $0 · Option exercise (M): 4,472 (derivative) @ $0 | EDGAR |
| 2026-08-12 | 4 | Nonko Eugene — Director | Sale (S): 3,282 @ $13.30 · Sale (S): 3,282 @ $13.36 · Sale (S): 3,282 @ $12.89 · Sale (S): 8,205 @ $13.57 · Sale (S): 8,205 @ $13.24 · Sale (S): 8,205 @ $12.78 | EDGAR |
| 2026-08-05 | 4 | Yi Steven — See Remarks, Director | Sale (S): 72,000 @ $12.64 | EDGAR |
| 2026-08-05 | 4 | Nonko Eugene — Director | Sale (S): 3,282 @ $12.54 · Sale (S): 2,667 @ $12.50 · Sale (S): 2,667 @ $12.36 · Sale (S): 8,205 @ $12.48 · Sale (S): 7,778 @ $12.45 · Sale (S): 7,778 @ $12.28 | EDGAR |
| 2026-07-29 | 4 | Nonko Eugene — Director | Sale (S): 3,282 @ $13.28 · Sale (S): 6,622 @ $13.86 · Sale (S): 4,952 @ $14.05 · Sale (S): 8,205 @ $13.28 · Sale (S): 10,843 @ $13.78 · Sale (S): 9,524 @ $14.05 | EDGAR |
| 2026-07-22 | 4 | Nonko Eugene — Director | Sale (S): 4,952 @ $13.87 · Sale (S): 4,952 @ $14.33 · Sale (S): 4,952 @ $13.81 · Sale (S): 9,524 @ $13.82 · Sale (S): 9,524 @ $14.33 · Sale (S): 9,524 @ $13.71 | EDGAR |
| 2026-07-17 | 4 | Yi Steven — See Remarks, Director | Sale (S): 82,457 @ $14.39 · Sale (S): 12,333 @ $14.20 | EDGAR |
| 2026-07-17 | 4 | Yeh Kuanling Amy — Chief Technology Officer | Sale (S): 10,000 @ $14.51 · Sale (S): 3,000 @ $13.95 | EDGAR |
| 2026-07-15 | 4 | Nonko Eugene — Director | Sale (S): 6,622 @ $13.81 · Sale (S): 4,952 @ $13.85 · Sale (S): 4,952 @ $14.03 · Sale (S): 10,843 @ $13.76 · Sale (S): 9,524 @ $13.90 · Sale (S): 9,524 @ $14.14 | EDGAR |
| 2026-07-15 | 4 | Yi Steven — See Remarks, Director | Sale (S): 9,496 @ $14.05 · Sale (S): 37,701 @ $14.06 · Sale (S): 114,292 @ $14.17 | EDGAR |
| 2026-07-15 | 4 | Cramer Keith — Chief Revenue Officer | Sale (S): 13,000 @ $14.19 | EDGAR |
| 2026-07-08 | 4 | Yi Steven — See Remarks, Director | Sale (S): 17,254 @ $14.01 · Sale (S): 26,467 @ $14.07 | EDGAR |
| 2026-07-08 | 4 | Nonko Eugene — Director | Sale (S): 24,992 @ $13.91 · Sale (S): 4,952 @ $14.08 · Sale (S): 3,282 @ $13.78 · Sale (S): 25,352 @ $13.86 · Sale (S): 9,524 @ $14.06 · Sale (S): 8,205 @ $13.61 | EDGAR |
| 2026-07-01 | 4 | Nonko Eugene — Director | Sale (S): 2,667 @ $11.81 · Sale (S): 2,667 @ $12.42 · Sale (S): 4,512 @ $12.77 · Sale (S): 7,778 @ $11.93 · Sale (S): 7,778 @ $12.44 · Sale (S): 9,059 @ $12.80 | EDGAR |
| 2026-07-01 | 4 | Yi Steven — See Remarks, Director | Sale (S): 96,000 @ $12.90 | EDGAR |
| 2026-06-26 | 4 | Yeh Kuanling Amy — Chief Technology Officer | Sale (S): 3,000 @ $11.16 | EDGAR |
| 2026-06-24 | 4 | Nonko Eugene — Director | Sale (S): 1,067 @ $10 · Sale (S): 1,067 @ $10.09 · Sale (S): 1,067 @ $10.46 · Sale (S): 6,667 @ $10.15 · Sale (S): 6,667 @ $10.17 · Sale (S): 6,667 @ $10.47 | EDGAR |
| 2026-06-18 | 4 | Yi Steven — See Remarks, Director | Sale (S): 24,000 @ $10.01 | EDGAR |
| 2026-06-18 | 4 | Nonko Eugene — Director | Sale (S): 2,134 @ $10.00 · Sale (S): 1,067 @ $10 · Sale (S): 13,334 @ $10.00 · Sale (S): 6,667 @ $10.01 | EDGAR |
| 2026-06-15 | 4 | Cramer Keith — Chief Revenue Officer | Sale (S): 13,000 @ $9.47 | EDGAR |
| 2026-06-12 | 4 | Nonko Eugene — Director | Sale (S): 3,201 @ $10.00 · Sale (S): 20,001 @ $10.00 | EDGAR |
| 2026-06-05 | 4 | Yeh Kuanling Amy — Chief Technology Officer | Sale (S): 3,000 @ $8.89 | EDGAR |
| 2026-05-22 | 4 | StClair Lauren — Director | Grant/award (A): 20,900 @ $0 | EDGAR |
| 2026-05-19 | 4 | Cramer Keith — Chief Revenue Officer | Option exercise (M): 5,303 @ $0 · Option exercise (M): 4,471 @ $0 · Sale (S): 13,000 @ $8.05 · Option exercise (M): 5,303 (derivative) @ $0 · Option exercise (M): 4,471 (derivative) @ $0 | EDGAR |
| 2026-05-19 | 4 | Thompson Patrick Ryan — See Remarks | Tax withholding (F): 3,253 @ $8.05 · Tax withholding (F): 2,702 @ $8.05 · Tax withholding (F): 8,087 @ $8.05 · Tax withholding (F): 6,252 @ $8.05 | EDGAR |
| 2026-05-19 | 4 | Yeh Kuanling Amy — Chief Technology Officer | Option exercise (M): 5,303 @ $0 · Option exercise (M): 4,803 @ $0 · Sale (S): 12,000 @ $8.05 · Option exercise (M): 5,303 (derivative) @ $0 · Option exercise (M): 4,803 (derivative) @ $0 | EDGAR |
| 2026-05-19 | 4 | COYNE JEFFREY B — GENERAL COUNSEL AND SECRETARY | Tax withholding (F): 1,808 @ $8.05 · Tax withholding (F): 1,573 @ $8.05 · Tax withholding (F): 3,233 @ $8.05 · Tax withholding (F): 2,617 @ $8.05 · Sale (S): 5,000 @ $8.10 | EDGAR |
| 2026-05-07 | 4 | Jones Ramon — Director | Grant/award (A): 20,750 @ $0 | EDGAR |
| 2026-05-07 | 4 | Hunt Bradley William — Director | Grant/award (A): 20,750 @ $0 | EDGAR |
| 2026-05-07 | 4 | Arasu Venmal (Raji) — Director | Grant/award (A): 20,750 @ $0 | EDGAR |
| 2026-05-07 | 4 | VRABECK KATHY P — Director | Grant/award (A): 20,750 @ $0 | EDGAR |
| 2026-05-06 | 4 | Yi Steven — See Remarks, Director | Sale (S): 4,000 @ $9.05 · Sale (S): 4,000 @ $8.93 · Sale (S): 4,000 @ $9.14 | EDGAR |
| 2026-04-29 | 4 | Yi Steven — See Remarks, Director | Sale (S): 33,663 @ $9.99 · Sale (S): 6,565 @ $10.00 · Sale (S): 26,739 @ $10.00 | EDGAR |
| 2026-04-29 | 4 | Nonko Eugene — Director | Sale (S): 27,972 @ $10.04 · Sale (S): 2,003 @ $10.00 · Sale (S): 25,606 @ $10.01 · Sale (S): 27,513 @ $10.04 · Sale (S): 5,150 @ $10.00 · Sale (S): 26,888 @ $10.01 | EDGAR |
| 2026-04-22 | 4 | Yi Steven — See Remarks, Director | Sale (S): 28,543 @ $10.06 · Sale (S): 16,047 @ $10.08 · Sale (S): 4,000 @ $9.88 | EDGAR |
| 2026-04-22 | 4 | Nonko Eugene — Director | Sale (S): 24,529 @ $10.05 · Sale (S): 15,172 @ $10.09 · Sale (S): 49,844 @ $10.04 · Sale (S): 22,274 @ $10.07 | EDGAR |
| 2026-04-15 | 4 | Yi Steven — See Remarks, Director | Sale (S): 4,000 @ $9.07 · Sale (S): 4,000 @ $9.47 · Sale (S): 4,000 @ $9.68 | EDGAR |
| 2026-04-15 | 4 | Cramer Keith — Chief Revenue Officer | Sale (S): 10,000 @ $9.68 | EDGAR |
| 2026-04-10 | 4 | Yeh Kuanling Amy — Chief Technology Officer | Sale (S): 3,000 @ $9.25 | EDGAR |
Recent 8-K events — MediaAlpha, Inc.
| Filed | Form | Items reported | Source |
|---|---|---|---|
| 2026-09-09 | 8-K | 1.01 — Entry into a Material Definitive Agreement 9.01 — Financial Statements and Exhibits | EDGAR |
| 2026-09-03 | 8-K | 5.02 — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers 7.01 — Regulation FD Disclosure 9.01 — Financial Statements and Exhibits | EDGAR |
| 2026-07-29 | 8-K | 2.02 — Results of Operations and Financial Condition 9.01 — Financial Statements and Exhibits | EDGAR |
| 2026-06-29 | 8-K | 1.01 — Entry into a Material Definitive Agreement 9.01 — Financial Statements and Exhibits | EDGAR |
| 2026-05-18 | 8-K | 5.02 — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers 7.01 — Regulation FD Disclosure 9.01 — Financial Statements and Exhibits | EDGAR |
| 2026-05-06 | 8-K | 5.07 — Submission of Matters to a Vote of Security Holders | EDGAR |
| 2026-04-29 | 8-K | 2.02 — Results of Operations and Financial Condition 9.01 — Financial Statements and Exhibits | EDGAR |
| 2026-03-30 | 8-K | 1.01 — Entry into a Material Definitive Agreement 9.01 — Financial Statements and Exhibits | EDGAR |
| 2026-03-19 | 8-K | 5.02 — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers 9.01 — Financial Statements and Exhibits | EDGAR |
| 2026-02-23 | 8-K | 2.02 — Results of Operations and Financial Condition 8.01 — Other Events 9.01 — Financial Statements and Exhibits | EDGAR |
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